Winner Cannes Lions Gold - Media Use of Social Platforms Winner Cannes Lions Bronze - Use of Branded Content created for Digital or Social
Aussie News is an irreverent and fun social media campaign for Tourism Australia for which we composed featured original music and 'news' titles. Since it's launch in late 2017 the campaign has already generated 50 million unique video views, 670k fans on Facebook, 100k direct shares and 220 million young people reached globally.